The Beer Sommelier and You
the Restaurateur and Retailer:

Marketing Made Simple!

Your customers are asking for beer with dinner. You’ve expanded your beer lineup…but it’s not enough and you know it. What keeps them coming back…with friends and family…is knowing they can receive the same treatment and professionalism when it comes to beer and food pairing, as they may with wine. And a great, fun time doesn’t hurt either.

"As the resident "Beer Guru," I will show you how to increase regular sales, while minimizing expense. With my contacts and a few logical, sensible programs, you will have more loyal, regular customers, clamoring for new releases every month. Or they may just come by begging to know when and where the next tasting will be. A few examples:"

• “Beer 101” education for all employees…
• Customized, personally catered beer tastings …
• Beer and food pairings (dinners, chocolate, cheese)…
• Planagram review and adjustment/improvement...
• Cellar maintenance…
• Much, much more!

2006 CRAFT BEER GROWTH +
EXPANDING CUSTOMER BASE =

MORE $$ IN YOUR BOTTOM LINE